The Work
One World, Same Page
The Coca-Cola Company needed not only advertising to be consistent for the World Cup in print and television, but consistent on several continents, and to be explained in a stimulating visual guide for it's global deployment in an handsome guide. Viola, the Global Campaign Advertising Guidelines.
Different Stores, Same Stories
Merchandising is a cutthroat business, not only in terms of getting shelf presence, but how that's used, perceived by the audience, and how consistent is that experience from store to store. The Coca-Cola Company's C.A.M. project was born out of creating a compelling handy reference guide for distributors as well as merchandising and store representatives to ensure brand consistency and placement delivery.
SUNY: Academics and Impacts
What is the impact of an academic institution? Not so much in terms of education, but the less obvious, in terms of dollars, in terms of tax impact, employment, miscellaneous revenues and investments to an area? Prospering Together was born of the need for such a report, to be used as a way of going to a the government to ask for more funding and/or to prove it's value to a community on both a local and state level.
Getting the Picture with Philips
When Philips needed art direction on a new line of products, experience with knowledgeable photographers, set and model stylists, hiring talent, concepting sets, having set builders build to spec, then overseeing the design of brochures is all in a day(s) work.
Kabobs and Innovative Foods
Taking smaller companies up to the level of national players in terms of market approach is what Image Wranglers revels in. In both Progressive Gourmet and Good Wives [Innovative Foods] and Kabob's case, sales increased to the level they could afford a larger, more state-of-the-art buildings, increased staffing and distributorship, and of course, revenues. Proof good marketing across all channels in coordination with competent companies is a recipe for success!
Adobe Classroom in a Book
What happens when fans of software gets hired to take part in it's documentation and disseminating it to the public? Adobe did just that, the result was the Adobe Classroom in a book series for a two year period covering everything from the known such as Adobe Photoshop and Adobe Illustrator to the lesser knowns such as Adobe Persuasion and Adobe After Effects. Not many can say they helped write the book on major software everyone knows, and mean it literally.
As Seen on TV (in Some Markets)
Branding starts at a very core approach, first there's a brief, then a though, then some roughs, a logo appears, then it's tested, tried, and eventually considered self-evident. For products such as SURGE and BonAqua (known as Dasani in North America) this was the process followed. First testing is done with PMS colors, market reaction research in unison with product taste tests, all while branding statements, booklets, and guidelines are created for others to follow. Slowly revealed to product art, to packaging, to eventually print advertising and finally television. Birth of a product available around the globe.
Current Work in the Hopper
Contact
The world is a strange place, so don't be a stranger.
Always open to potential projects, to discuss branding and design, or big picture ideas.
E-MAIL : colin@imagewranglers.com
PHONE : 315 561 1123
TWITTER : imagewrangler